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In the brief, I was given the target audience the age of 16-25 year old middle and up market audience of style conscious people. My music video may make references to things that they would understand, whether that be popular movie references or places that are well known.
When I think of my audience I picture a group of young adults, different genders and backgrounds. The video. But as a primary group of watchers it would be a young female.
Name: Eva Smith
Age: 19
Gender & Pronouns: Female, She / her - supportive of new woke ideologies
Location: South England, in a town, easily reachable to her friends
Education: First year of University
Interests & hobbies: she likes helping out at her local charity shop for a few hours on Saturdays, she likes going out for study dates with her friends, but they end up just talking. She is active on social media and knows a lot of people but has a really close inner circle. She's an extrovert that likes to go out when she gets the chance but doesn't mind staying in for a movie night, or more often than not, to finish an overdue assignment that she forgot had to be handed in.
She keeps up to date with what is going on in the world, and talks to family and friends about it. She has an open political mind, meaning that she doesn’t solely vote for one party all the time and instead takes the time to listen to their manifesto.
What social media she uses: Eva more often than not accidentally gets stuck in a doom scroll on TikTok when she's meant to be asleep. She likes Instagram because she likes to be nosey.
Favourite things to watch and listen to: She likes sitting in her bed watching a new Netflix documentary, but likes a comedy film, either with action or a classic romance ‘chick flick’. (I could include references to big films that were very popular) She likes listening to chiller music when she's in her room, studying or wanting some background music on. She likes the new pop songs but also loves listening to music from the 2010, mostly being the top pop hits of the decade.
How does she see herself: Eva knows that she is a lot like other girls and will say that she has a very basic style, but doesn’t mind because that's what she likes to wear. She's confident in herself yet still has insecurities, she used to be very insecure of herself but feels like she has grown a lot recently and is changing.
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